
Selling gold
Selling with confidence.
Flexibility for life’s next chapter.
Understand what your gold may be worth, what affects the offer and what happens before payment.
Request a valuationFour steps. One clear route.
From first details to secure payment.
01
Tell us what you hold
Share the product, quantity and any certification.
02
We assess it
We consider the product, condition and market.
03
Secure verification
Delivery or collection is agreed; the asset is then checked.
04
Offer & payment
The basis is explained. If accepted, payment is made securely.
Understanding the offer
A clear offer starts with a clear valuation.
We explain what has been assessed, what affects the price and how the offer has been reached.
Live gold price
Market starting point
Quoted in GBP at the time.
Metal content
Weight & purity
The amount of fine gold.
Product factors
Condition & demand
Grade, scarcity and costs may apply.
Your offer
Explained before you decide
No obligation to accept.
The right basis of value
Different gold should be valued in different ways.
01
Bullion coins & bars
Metal value first
The live sterling gold price and fine-gold weight usually form the starting point for bullion. Product type, condition, verification and applicable costs can affect the final offer.
02
Certified coins
More than gold content
Grade, condition, issue, scarcity and current collector demand may influence value beyond the metal content. The market basis should be made clear before you decide.
03
Our buy-back scheme
A route back to market
Qualifying products purchased from Britannia Bullion can be offered back to us, subject to verification and the buy-back terms applying at the time of sale.
A sale can create a taxable gain. Some UK legal-tender coins may be exempt from Capital Gains Tax; treatment depends on the product and your circumstances. Seek tax advice.
A route back to market
Know what is guaranteed—and what is not.
The scheme provides qualifying clients with access to a resale route. It does not guarantee a future price, a profit or recovery of the original purchase price.
01
A defined route
Qualifying products can be presented for valuation, verification and a current offer, subject to the scheme terms.
02
A current price
The offer reflects the product and market at the time—not the price originally paid and not a promised future return.
03
Your decision
The basis of the offer is explained first. Nothing proceeds until you understand it and choose to accept.
Help us start the valuation
Begin with four simple details.
01
Product & quantity
Coin, bar or certified coin; how many you may sell.
02
Weight & purity
Use the packaging or records if you are unsure.
03
Photos & certification
Clear images and certificates help identify the product.
04
Where it is held
At home or in storage—we can explain the appropriate route.
Unsure exactly what you hold?
Start with a conversation or a clear photograph.
Eligibility, verification and Britannia Bullion’s current buy-back terms apply. Gold prices and product values can fall as well as rise.

From verification to payment
Verified carefully.
Paid securely.
We agree the delivery or collection route, then check authenticity, condition, certification and ownership details. Any required seller checks are explained clearly.
You receive the offer and its basis before you decide. Once accepted, payment is made by the agreed method.
Request a valuationYour gold. Your decision. Your timing.
Sell all, sell part—or simply understand today’s value.
Depending on the products you hold, a partial sale may be possible. Ask for a valuation, take the time you need and proceed only when the outcome is right for you.
