No counterparty.
A bar of bullion is not a promise from a bank, a fund manager, or a government. It is the asset itself. If a financial institution fails, your gold does not vanish with it.
Free guide
Protect Your Wealth. A Beginners Guide To Investing In Gold
Your First Step Into Gold Starts Here
A Beginner's Guide to Investing in Gold gives you:
- A clear, jargon-free introduction to gold investing
- You'll learn why gold protects your wealth in uncertain times
- How to buy physical gold safely
- The benefits of UK tax-free gold coins
- What to know before you sell
Whether you're just getting started or looking for a smarter way to save, this guide will help you make informed, confident decisions.
The long view
If you had put £10,000 away in 2000.
£10,000 purchased in 2000, valued to 2025
Physical gold compared with the FTSE 100 total return and cash held at the UK bank rate.
Purchased 2000
£10,000
Gold 2025
£192,982
- Physical gold£192,982
- FTSE 100 total return£32,000
- Cash (UK bank rate)£18,000
Illustrative only, based on the sterling gold price rising from £171 an ounce in 2000 to over £3,300 an ounce in 2025, alongside indicative FTSE 100 total return and Bank of England base rate figures. Excludes premiums, storage, dealing costs, charges and tax. Past performance is not a guide to future performance and the value of investments can fall as well as rise.
Gold has risen from £171 an ounce in 2000 to over £3,300 an ounce in 2025.
That is not a forecast. That is the receipt.
Five thousand year track record.
Gold has been a recognised store of value across every continent and every century. No paper currency in history has matched that record. Most have failed inside a hundred years.
Outside the system.
Physical gold sits outside the banking network. It cannot be frozen by a server outage, a policy change, or a digital payment failure. For families and businesses who value autonomy, that matters.
Tax efficient in the UK.
Investment-grade gold bullion is exempt from VAT in the UK, and UK legal tender gold coins (Sovereigns and Britannias) are exempt from Capital Gains Tax. Few assets carry both reliefs.
Tax treatment depends on individual circumstances and may change. This information is educational and is not personal financial or tax advice.
Our team of bullion experts
Honest advice.
No hard selling.
When investing in gold for the first time, having someone you can trust makes all the difference.
There's no pressure and no hard selling, just honest advice.
Whether you're exploring bullion for wealth protection, diversification, or future planning, the team is here to give straightforward advice you can feel confident in.
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Disclaimer: This material is provided for general information purposes only and should not be regarded as financial, tax or investment advice. Any decisions you make should be based on your own independent research and, where appropriate, professional guidance from a qualified adviser.
The information presented reflects our understanding of the precious metals market, broader economic conditions and relevant legislation at the time of writing. While every effort has been made to ensure accuracy, we cannot guarantee that details remain current or free from error, nor accept responsibility for any loss arising from reliance on this content.
Prices of precious metals may fluctuate significantly, meaning the value of your holdings can fall as well as rise. Our pricing, premiums and fees are subject to change at our discretion, in line with supply, demand and market developments.
We do not provide personalised investment or tax recommendations. If you require tailored advice, please consult a licensed financial or tax professional.